Instead of a device that plays high-def discs, Microsoft's XBox 360 offers a digital download service that include HD movies and TV shows. Sony also offers digital downloads, but the company believes that the Blu-ray player has helped both sales of the PS3 and Blu-ray products.

While the PS3 still trails the XBox in sales, the gaming console has increased its market penetration in the last year after cutting its basic player to $299.

Additionally, industry observers agree that Sony's decision to include the Blu-ray player in the PS3 was a significant contributor to Blu-ray's victory over HD DVD.

Industry observers have also wondered if Microsoft would eventually seek peace and adopt the Blu-ray format for its products. (Toshiba has even introduced a Blu-ray player.)

But Greenberg's recent comments would suggest the answer is no.

Also see:
Consumer Reports: 'Best Buys' For HDTVs

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