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MSN Adds Movie Previews In 'Ambilight' HDTV
Microsoft teams with Philips on the flat-screen technology.
By Phillip Swann

Washington, D.C. (December 1, 2006) -- Microsoft's  MSN is now offering movie previews in 'Ambilight' High-Definition TV.

That's according to an article in TWICE magazine.

The publication reports the web portal is teaming with Philips, the maker of the Ambilight technology which surrounds a flat-screen set with a halo color directly related to the on-screen content. Philips' Ambilight LCD and Plasma sets are now the centerpiece of a TV ad campaign starring the cartoon character, "The Incredible Hulk."

A bumbling museum night watchguard (Ben Stiller) accidentally lets loose a curse that fully animates historical displays. The comedy co-stars Robin Williams, Ricky Gervais, Carla Gugino and Dick Van Dyke, and is directed by Shawn Levy ('The Pink Panther').
Night at the Museum's preview is available in Ambilight at MSN.

The Ambilight HD movie trailers are available for steaming on the home page of MSN Entertainment. The site attempts to recreate the Ambilight experience by providing a similar surrounding color on the frame of the window displaying the trailer.

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“The Ambilight feature on MSN Movies offers a rich and immersive online trailer viewing, creating a unique mini-cinematic experience," says Scott Levitan, Philips' senior vice president of marketing and sales. "Coupled with High-Definition picture quality, this first ever offering of online movie trailers in Ambilight heightens the impact of the scenes, drawing viewers to films in a way that has never been seen before."

The trailers are available in both standard definition and HD. When TVPredictions.com tested the service this morning, it took about two minutes to download a HD trailer over a high-speed connection.

Click TVPredictions.com to see today's Swanni Sez.

© TVPredictions.com
____________________________________________

Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 
 

 
 
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