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NBC: Olympics 24 Hours a Day In HD
The network unveils its coverage of next month's games.
Washington, D.C. (July 9, 2008) -- NBC will offer around-the-clock HD coverage of next month's Summer Olympic Games on its Universal HD channel.

That's according to an article by the Associated Press.

In addition to Universal HD, NBC plans to broadcast some HD coverage each day on six different high-def channels, including NBC itself, CNBC, Bravo and the USA Network.

In total, NBC will air an average of 212 hours of SD and HD broadcasts every day over 12 different sources, which comes to 3,600 hours of coverage during the event.

The Summer Olympics, which will be held in Beijing, will begin with the Opening Ceremony on August 8. However, NBC will actually begin coverage on August 6 at 7:30 a.m. ET with a live women's soccer match between USA and Norway.

Despite the 12-hour time difference between Beijing and the east coast of the U.S., the network and Olympic officials have agreed to hold some events at special times in China so they can air in primetime here.

For instance, swimmer Michael Phelps's drive for eight gold medals is expected to air in primetime.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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