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Netflix: We'll Have 4K Video In Year or Two
By Swanni

Washington, D.C. (March 15, 2013) - Netflix chief product officer Neil Hunt tells that his company hopes to deliver 4K streaming in the next year or two and that streaming will be the "best way" to get 4K into the home.

Hunt was responding to a question suggesting that studios and TV manufacturers will attempt to throttle Netflix's growth by pushing 4K video, which will require an enormous amount of bandwidth to deliver and could tax a user's Internet usage cap.

But Hunt noted that Netflix's new original drama, House of Cards, was shot in 4K and that the company has been preparing for a switch to the new format, which purports to offer a resolution four times greater than today's 1080p sets.

"Clearly we much work to do with the compression and decoded capability (for 4K), but we expect to be delivering 4K within a year or two with at least some movies and then over time become an important source of 4K. 4K will likely be streamed first before it does anywhere else," Hunt said.

He added: "Our own original House of Cards was shot in 4K. It's being mastered in full HD, but the raw footage, or a good chunk of it, was shot in 4K, and we hope to have some House of Cards 4K encodes later this year."

To learn more about 4K, see
Swanni's analysis of 4K's future.

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