Netflix: We've Seen This Movie Before
(May 16, 2012)
-- Netflix has purchased the rights to stream The Hunger Games
and The Avengers in early 2013, reports Home Media Magazine.
That's the good news for Netflix subscribers. The bad: the
online video service will not be able to offer the two
blockbusters via streaming until 90 days after their launch on
disc and the EPIX movie channel.
For some time, Netflix has had difficulty acquiring the rights
to stream new movies at the same time as their disc release.
in March that Netflix at the time did not offer any of the top
12 movie releases via streaming.
Although Netflix has more than 20 million subscribers via
streaming, the studios have been reluctant to allow the video
service to offer their best films on streaming for at least
three or four months after their disc release.
The principal reason is to bump up DVD and Blu-ray sales, but
the studios may also want to keep Netflix from becoming even
more successful. Hollywood executives remember the 1980s and
1990s when Blockbuster Video became an industry giant and
started dictating lease terms to the studios rather than the
other way around.
Netflix did score a victory earlier this year when it obtained
first rights to stream the Oscar-winning The Artist. But the
90-day delay for The Hunger Games and The Avengers shows that
Netflix still has a long way to go in persuading Hollywood to
close their release windows.
Home Media Magazine writes EPIX will be the first programmer to
air The Hunger Games and The Avengers on television and online. ______________________________________________________________________________