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Netflix to Offer 1080p HD Movies
By Swanni

Washington, D.C. (October 15, 2010) -- Netflix has announced that it will add Dolby Digital Plus surround sound and 1080p HD movies to its streaming video service.

The new features will first be added to Netflix's service on Sony's PlayStation 3 on Monday. The company said more devices would get Dolby sound and 1080p movies "over time." Netflix's instant streaming service is also available on Blu-ray players, PCs, Apple TV and the XBox 360.

Netflix did not say which movies -- or how many -- would be available in 1080p, a format that purports to offer a sharper picture. Blu-ray movies are also in 1080p, but many industry analysts believe that a streaming 1080p video does not deliver a picture as good as the high-def disc.

However, Netflix said that PS3 owners would no longer have to insert a disc in the console to view its library of movies and TV shows.

To get Netflix's streaming service, Netflix subscribers must pay a minimum of $8.99 a month. The fee allows subscribers to rent hard discs via the mail as well watch movies instantly over the Net. But the company is reportedly considering launching a streaming-only subscription plan in the near future.

Netflix believes that streaming would reduce costs as well as enhance the rental experience because consumers would not have to wait for movies to be delivered by mail.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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