“We remain open to a deal under fair and reasonable terms — however, we believe they are currently demanding an excessive amount of money for eight regular season games,” said Marc Farrar, a spokesman for Time Warner Cable in San Diego, according to the Union-Tribune. “Our customers already spend hundreds of millions of dollars per year to watch the vast majority of available NFL games and football-related content on broadcast stations and ESPN.”

Despite Time Warner's claims, the network is carried by several cable and satellite operators, including Dish Network and DIRECTV.

To turn up the heat on Time Warner, the NFL this week placed an ad in the Politico, which focuses on Washington politics, saying that the cable operator is the only TV provider in the top five in the U.S. that does not carry the NFL Network.

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