Nielsen Ratings Higher In HDTV Homes
The company says high-def viewers are more likely to watch.
By Swanni
That's according to a study from Nielsen Media Research, as reported by Multichannel News.
Nielsen found that the game generated a 43.3 rating among the company's overall ratings sample, but scored a 47.6 rating in high-def homes.
The ratings service adds that the Super Bowl numbers are not unique -- viewing in HD homes is usually higher than for homes without high-def sets.
For example, the company says a study of several National Football League and college football games last year discovered that HD viewing was 47 to 120 percent higher.
Nielsen also found higher ratings in high-def homes for other genres, including primetime dramas and sitcoms. In November 2007, according to Multichannel News, Nielsen said Grey's Anatomy's ratings were 43 percent higher in high-def homes while Desperate Housewives did 33 percent better in HD households.
The ratings service does not publish regular measurements of HD viewing, but it has been capable of breaking out high-def homes now for 18 months, Multichannel News writes.
Nielsen also found that high-def homes have higher income levels and DVR penetration is almost 60 percent, three times the national average.
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