Washington, D.C.
(April 27, 2007) -- Nielsen said yesterday that it will
begin tracking the number of High-Definition homes this
November.
The figures, which will first be available in January 2008, will likely also reveal where high-def owners live and their personal characteristics such as income and age.
The information has been coveted by advertisers which has had difficulty getting a handle on the new HD audience.
Although the Consumer Electronics Association reports that 28 million U.S. homes have high-def sets, it's less unclear how many are actually watching HDTV on any given night. Many HD owners have yet to get high-def tuners, which are necessary to display HD channels.
After Nielsen begins its tracking of the high-def audience, it's likely it will also publish separate ratings reports for HD viewers, as it now does for some Digital Video Recorder homes.
The figures, which will first be available in January 2008, will likely also reveal where high-def owners live and their personal characteristics such as income and age.
The information has been coveted by advertisers which has had difficulty getting a handle on the new HD audience.
Although the Consumer Electronics Association reports that 28 million U.S. homes have high-def sets, it's less unclear how many are actually watching HDTV on any given night. Many HD owners have yet to get high-def tuners, which are necessary to display HD channels.
After Nielsen begins its tracking of the high-def audience, it's likely it will also publish separate ratings reports for HD viewers, as it now does for some Digital Video Recorder homes.
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According to Multichannel News, Nielsen's first challenge in tracking the high-def audience will be to define what is a high-def home.
The publication says Nielsen is working with clients on that, but is considering two definitions:
1. A HDTV home would be one that has a high-def set and HD tuner, which allows you to watch HD signals.
2. A HDTV home would be one that has a HDTV and HD tuner -- and receives at least one channel that broadcasts exclusively in high-def.
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© TVPredictions.com
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According to Multichannel News, Nielsen's first challenge in tracking the high-def audience will be to define what is a high-def home.
The publication says Nielsen is working with clients on that, but is considering two definitions:
1. A HDTV home would be one that has a high-def set and HD tuner, which allows you to watch HD signals.
2. A HDTV home would be one that has a HDTV and HD tuner -- and receives at least one channel that broadcasts exclusively in high-def.
Comment on this article!
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
____________________________________________
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Phillip Swann is
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News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
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