That's according to a study by Warner Home Video, as reported by Video Business.
The non-theatrical category consists largely of TV shows, animated children's shows and documentaries. Warner's study shows that consumers spent $1.84 billion on non-movie DVDs and Blu-ray discs in the first six months, compared to $1.79 billion last year.
"There is buoyancy in the market,” Jeff Brown, Warner’s executive vice president, told Video Business.
Video Business reports that the non-theatrical category accounts for 31.8 percent of the total home video market.
However, earlier studies have shown an increase in spending on theatrical DVDs and Blu-ray discs as well, an indication that consumers may be planning to spend more time at home due to high gas prices and other economic woes.
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