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Report Sheds 'Light' On Sony's OLED HDTV?
DisplaySearch says it will lose brightness after 1,000 hours.
Washington, D.C. (May 12, 2008) -- A DisplaySearch report says Sony's new OLED HDTV could significantly lose its brightness after just 1,000 hours of use.

That's according to an article by the Associated Press.

The set, which is based on the organic light-emitting diode (OLED) technology, is just one-eight of an inch thick, compared to today's Plasma and LCD flat-screen sets which measure up to four inches thick.

Sony's first OLED TV, an 11-inch prototype, is now available for $2,499. The company, which is expected to launch larger-screen OLED sets this year,
is banking heavily on the new display technology which also promises to deliver eye-popping pictures.

But DisplaySearch says it tested Sony's XEL-1 OLED set and found that its brightness begin to fade after 1,000 hours. After 17,000 hours, the brightness level fell by 50 percent, the research company said.

Sony has said the set will last 30,000 hours, or roughly 10 years, the industry standard.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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