Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.
Click TVPredictions.com to read more news and features on TV technology.
The companies said they aim to establish mass-production technology during 2013 "by integrating their unique technologies to improve the overall efficiency of development."
The agreement is another sign that TV makers believe that the ultra-thin OLED TV could revitalize TV sales in the coming years. The set, which can measure less than a quarter-inch in width, also boasts more vivid colors and sharper contrast than today's LCD, LED and Plasma sets.
While LG and Samsung will introduce 55-inch model OLED sets this fall, they are expected to cost up to $10,000. Consequently, most analysts agree that OLED won't be a mass product for at least a few years.
Ironically, Sony launched the world's first OLED TV in 2007 with an 11-inch model. But the company seems to lose interest in OLED until LG and Samsung introduced their 55-inch OLED models last January at the Consumer Electronics Show.
Comment on this article below.