Paramount Next to Endorse Blu-ray?
The Financial Times says the studio is "poised" to do so.
By Swanni
That's according to an article by The Financial Times.
Paramount announced last August that it would endorse HD DVD exclusively in the high-def DVD format war. The studio's agreement with the HD DVD group reportedly was set for 18 months.
However, the Financial Times reports that the agreement has a clause that would allow Paramount to drop its support of HD DVD if Warner Bros. backed Blu-ray.
Warner last Friday dropped its neutral stance in the war and announced it was supporting Blu-ray exclusively.
The newspaper cites "people familiar with the situation" in reporting the out clause.
If Paramount endorses Blu-ray, the move would leave HD DVD with only one major studio (Universal) while Blu-ray would have the support of six major studios. It would be difficult for HD DVD to continue with those odds.
Financial Times says it's not clear if DreamWorks, which has also endorsed HD DVD, has the same out clause as Paramount.
Comment on this article!
____________________________________________
____________________________________________
Click
TVPredictions.com to see today's Swanni
Sez.
©
TVPredictions.com
____________________________________________
Swanni (Phillip Swann) is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
Click
TVPredictions.com
to read more news and features on TV
technology.
