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PBS Blu-ray Release Sales Are Sky High
The 'Over' series sells surprisingly well at Costco.
Washington, D.C. (May 16, 2008) -- PBS produced a nine-program High-Definition series featuring aerial footage of the United States more than 10 years ago. But the decade-old collection has suddenly become the hot new thing on Blu-ray disc at discount retailer Costco.

Video Business reports that PBS' Over California and Over America -- two of the nine parts -- have sold 40,000 Blu-ray discs since their release at Costco on March 15.

Topics Entertainment, which is distributing the discs, admits surprise at the sky-high sales numbers.

“We were nervous when the titles started coming out, because gosh, there aren’t that many Blu-ray players out there,” Topics president Greg James told Video Business.

The Over series features eye-popping aerial shots of U.S. locations set to classical music. Since the programs were shot 10 years ago, they serve both an historical and entertainment purpose; for instance, the Over New York program features the Twin Towers in New York prior to their destruction on September 11, 2001.

James speculates that Blu-ray owners are hungry for affordable titles that will show off their new players. Each Blu-ray Over title is priced at $19.95 -- $10-15 less than most Blu-ray movie releases.

Video Business reports that Target has since tested the Over series in 100 stores and Topics plans to release Over Alaska soon on Blu-ray next month.

“There was good foresight that these titles were shot in High-Definition,” James says, “even though no one had anything to play them on for 10 years.”


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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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