News
Panasonic May Exit Plasma TV Business
By Swanni
Washington, D.C. (March 18, 2013) -
Panasonic, whose Plasma flat-screen TV became a American status
symbol less than a decade ago, is considering exiting the Plasma
TV business entirely, writes Reuters.
Although most display experts say the Plasma set still offers
the best high-def picture on the market, the category has been
bypassed by LCD and LED models which often offer more features
and, unquestionably, have been better marketed to the public.
Panasonic remains the sales leader in the Plasma category, but
the company has struggled due to falling TV sales and other
disappointments in company businesses. Reuters reports that
Panasonic is even selling real estate holdings to raise capital.
The wire service adds that Panasonic generated $10.5 billion in
Plasma sales in 2009/2010 but that number is expected to drop by
half by 2015/2016.
"We are considering a number of options regarding our TV
business. But nothing has been decided yet," a Panasonic
spokesperson told Reuters.
If Panasonic exited the Plasma business, there would still be
companies manufacturing Plasma sets, including Samsung and Vizio.
But without Panasonic, it's hard to envision the Plasma set
remaining a serious force in the TV sales business.
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