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Panasonic May Exit Plasma TV Business
By Swanni

Washington, D.C. (March 18, 2013) - Panasonic, whose Plasma flat-screen TV became a American status symbol less than a decade ago, is considering exiting the Plasma TV business entirely, writes Reuters.

Although most display experts say the Plasma set still offers the best high-def picture on the market, the category has been bypassed by LCD and LED models which often offer more features and, unquestionably, have been better marketed to the public.

Panasonic remains the sales leader in the Plasma category, but the company has struggled due to falling TV sales and other disappointments in company businesses. Reuters reports that Panasonic is even selling real estate holdings to raise capital.



The wire service adds that Panasonic generated $10.5 billion in Plasma sales in 2009/2010 but that number is expected to drop by half by 2015/2016.

"We are considering a number of options regarding our TV business. But nothing has been decided yet," a Panasonic spokesperson told Reuters.

If Panasonic exited the Plasma business, there would still be companies manufacturing Plasma sets, including Samsung and Vizio. But without Panasonic, it's hard to envision the Plasma set remaining a serious force in the TV sales business.

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