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News Digest
Plasma TV Makers to CA: Stop Lying About Our Record!

TVPredictions.com

Washington, D.C. (October 13, 2009) -- The Plasma Display Coalition, which represents Plasma TV makers, today blasted the California Energy Commission for "its flagrant misinformation campaign" regarding the model's energy usage.

The CEC is proposing to ban the sale of big-screen HDTVs that use what it considers an excessive amount of electricity.  The state agency is holding a public meeting today before delivering its final proposal.

Studies have shown that Plasma sets consume significantly more energy than the old tube TV. The LCD set also consumes more energy than tube TVs, but not as much as the Plasma. Consequently, CEC officials have made the Plasma set the poster boy in its campaign.

But the Plasma trade group said the California agency is engaging in "fabrications" and "inaccuracies" to make its case. By example, the group cited the agency's 'Plasma vs. LCD' comparison chart which shows that a typical Plasma set consumes about 271 watts when in use.


Read more below.

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However, the group said current 42-inch Plasma models, which make up the majority of Plasma sales, range from 142-195 watts.

The PDC said Plasma makers have made modifications to their sets that reduce the amount of energy required when in use. However, the group said, the state agency is still using the old numbers.

"It's not fair to California consumers or retailers to have decisions made based on outdated, inaccurate, and biased facts and figures. TV manufacturers have helped consumers throughout California and throughout the country to trim their electricity costs by nearly a third in just the past two years. Our products are already saving energy, without any regulation. Yet the California Energy Commission insists on using old data to justify its over-reaching proposals," said Plasma Display Coalition President Jim Palumbo.

Palumbo added that a 36-inch analog TV can consume "twice the energy of a new 42-inch Plasma HDTV."

The Consumer Electronics Association, a trade group which represents TV makers and other CE firms, says the current CEC proposal would ban the sale in California of 25 percent of current big-screen HDTVs and 100 percent of Plasma sets larger than 60 inches.

The trade group says it would also cost California $50 million a year in lost tax revenue and eliminate 4,600 jobs.


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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
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