Sextology       
 Porn Is In Demand
  A trade magazine says adult films
 account for 40 percent of overall Video
 on Demand revenue.
 By Phillip Swann


Washington D.C. (December 13, 2005) -- Cable TV operators often say their subscribers love the variety of programming available on Video on Demand.

However, a new report suggests that what they love most is love itself.

Adult Video News, a trade magazine serving the adult film industry, says that porn generates approximately 40 percent of cable's overall VOD revenue ($800 million of a $2 billion market.).The number is particularly impressive because some cable operators have just recently added adult films to the VOD lineup.

In addition, the magazine says that a whopping 55 percent of people who order VOD in hotel rooms select adult movies.

AVN estimates that the adult industry is raking in more than $12.6 billion a year, with one-third of that revenue coming from video sales and rentals.

The adult industry could get another boost in 2006 when new High-Definition TV DVD players hit the market. Many adult producers have been shooting their films in high-def in anticipation of the growing HD market.

© TVPredictions.com
 

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The Chicago Tribune, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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