#5: Good Year For Plasma TVs
Washington, D.C. (December 30, 2012) --
Editor's Note: Swanni today is making his annual predictions
for TV technology for the upcoming year. To see all 10 forecasts
for 2013, click the Home Page of
If you listened to the tech-intelligentsia, you would think that
the Plasma TV was on its last legs. The Plasma TV, which once
served as a cultural status symbol, trails newer display
technologies such as the LCD and the LED in overall sales. While
most display experts say the Plasma still delivers the sharpest
and most vivid picture on the market, the set has suffered from
poor marketing, false rumors about screen burn-in and a host of
In fact, the Plasma has taken such a beating at retail that
there are persistent rumors that Panasonic might get out of the
Plasma business. Panasonic ditching Plasma would be like
Baskin-Robbins dumping Vanilla.
But before anyone writes the final obituary for the Plasma set,
let me make this prediction: Plasma TVs will actually see a
boost in sales in 2013.
How can that happen?
Plasma TV makers realize that consumers now are more interested
in LED and LCD sets. Consequently, they are doing more to keep
their sets affordable. Go into any store or e-commerce site and
you're liable to find a
comparably-sized and featured Plasma set
anywhere from $100 to $300
cheaper than the
LCD or LED variety.
In 2013, this trend will continue and economically-strapped
consumers will take note. I'm not saying that Plasma will
surpass LCD and LED; it won't. But sales will rise, making
reports of its death highly premature.
See Swanni's Prediction #6