#9: Redbox Instant: Instant Success?
Washington, D.C. (December 30, 2012) --
Editor's Note: Swanni today is making his annual predictions
for TV technology for the upcoming year. To see all 10 forecasts
for 2013, click the Home Page of
Redbox Instant, the new
disc/streaming video service from Verizon and Coinstar, launched
in Beta this month and is expected to go full-scale in the
spring. The service will offer unlimited streaming and four disc
rentals a month from Redbox kiosks for $8 a month ($9 if you get
Some analysts have speculated that Redbox Instant could be a
Netflix killer, or at least, a Netflix thorn in the side. After
reviewing Redbox's plans to date, I have to predict the latter.
At least in 2013, that is.
Redbox officials say the streaming side of the service will
initially feature movies almost exclusively. But that's not
enough. Streamers like to watch TV shows, which is why Netflix
is holding on to its customers despite a relatively sparse
selection of films.
Without a strong mix of movies and TV shows, Redbox Instant will
take some customers away from Netflix, but not enough to truly
hurt its bottom line.
Perhaps Redbox Instant will diversify its library at some point,
but until then, it will just be another competitor along with
Amazon, Vudu and all the rest.
See Swanni's Prediction #10