Rambo Blu-ray to Include iTunes Digital Copy
The copy can be transferred so it can be viewed on a PC or video iPod.
By Swanni
The studio said the digital copy will be included on both the Blu-ray and standard-def DVD editions of Rambo, scheduled for release on May 27.
An iTunes digital copy can be transferred to the iTunes web site and then viewed on a PC, video iPod, iPhone or on a widescreen TV with the Apple TV set-top.
Lionsgate said the DVD of The Eye, which stars Jessica Alba, will also include a digital copy when it's released this summer.
The studio added that it will team with Apple to offer more digital copies on DVD and Blu-ray discs later this year.
Once someone buys the DVD, he or she can insert it into a computer, enter a code into iTunes and then the movie is automatically copied to the iTunes library.
"Our consumers are always looking for new viewing options in terms of the motion pictures they buy," said Steve Beeks, president and COO of Lionsgate.
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