Washington, D.C. (March 15, 2013) -
Redbox Instant by Verizon has officially come out from behind
the curtain and is now taking subscribers at its web site,
Redbox Instant has been operating quietly in Beta for the past
few months, only offering its service to select invitees as it
attempted to work out some launch kinks. But the video service,
which offers a combination of disc rentals at Redbox kiosks and
unlimited streaming at the site and on select devices, is now
aimed at reducing Netflix's dominant market share in the home
For $8 a month, Redbox Instant customers can stream unlimited
movies and get four credits for DVD rentals at Redbox kiosks.
For an extra dollar a month, the four DVD rentals can be
replaced by four Blu-ray rentals.
But USA Today notes that Redbox Instant is starting with just
4,600 streaming titles, which is far behind Netflix and Amazon
Prime, its two main competitors.
In addition, the company is focusing exclusively on movie
titles, in sharp contrast to Netflix which has an extensive
library of TV shows.
But Redbox plans to expand its catalog in the coming months and
it hopes that consumers will embrace the concept of being able
to watch unlimited streaming and get discs from neighborhood
kiosks without waiting on mail delivery.
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