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Redbox Instant Is Up And Running
By Swanni

Washington, D.C. (March 15, 2013) - Redbox Instant by Verizon has officially come out from behind the curtain and is now taking subscribers at its web site,

Redbox Instant has been operating quietly in Beta for the past few months, only offering its service to select invitees as it attempted to work out some launch kinks. But the video service, which offers a combination of disc rentals at Redbox kiosks and unlimited streaming at the site and on select devices, is now aimed at reducing Netflix's dominant market share in the home video business.

For $8 a month, Redbox Instant customers can stream unlimited movies and get four credits for DVD rentals at Redbox kiosks. For an extra dollar a month, the four DVD rentals can be replaced by four Blu-ray rentals.

But USA Today notes that Redbox Instant is starting with just 4,600 streaming titles, which is far behind Netflix and Amazon Prime, its two main competitors.

In addition, the company is focusing exclusively on movie titles, in sharp contrast to Netflix which has an extensive library of TV shows.

But Redbox plans to expand its catalog in the coming months and it hopes that consumers will embrace the concept of being able to watch unlimited streaming and get discs from neighborhood kiosks without waiting on mail delivery.

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