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Redbox: Blu-ray Rentals For $1
The retail kiosk service says it will start carrying the high-def disc.

By Swanni
Washington, D.C. (November 25, 2008) -- Redbox, the DVD rental kiosk found in Wal-Mart and retail grocery stores, says it will begin carrying Blu-ray high-def discs.

Not only that, Redbox will charge just $1 a day for a Blu-ray title, the same as it now charges for a standard-def DVD, according to Home Media Magazine.

The convenience and low price could appeal to Blu-ray enthusiasts who have struggled to obtain new Blu-ray releases from online DVD rental service Netflix. Blockbuster has started carrying Blu-ray discs in many of its stores, but supplies can sometimes be limited and the rental cost is approximately $4.

Home Media Magazine reports that Redbox has not officially announced that it will carry Blu-ray, but it has posted a notice at its web site saying
“Blu-ray Disc just got more convenient." The notice says Blu-ray titles will be available in select Wal-Mart stores for $1 a day.

The web site says it will soon direct customers to locations where Blu-ray rentals will be available.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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