News
Reno's CW Affiliate Adds HDTV News
The switch was made in part because the station's owner has a high-def set.
By Phillip Swann

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B&C says KREN will use small $11,000 HDV-format camcorders from Canon to shoot both in the studio and the field.

“It’s sort of like the paper-bag test with two bottles of wine,” James Ocon, deputy director of engineering at Pappas Telecasting Companies and chief engineer at KREN, told the publication. “You could put paper bags over the cameras, and most engineers looking at their monitor could not tell the difference between the $11,000 camera and a $50,000 broadcast camera. And I’d much rather buy 10 cameras than two.”

B&C reports that KRNV, the NBC affiliate in Reno, is also expected to launch HD news programs this week.

There are approximately 25 stations nationwide that are now producing the news in HDTV. But the number is growing rapidly. WLS, the ABC affiliate in Chicago, says it will make the switch next month. And WRC-TV, the NBC affiliate in Washington, D.C., is currently undergoing a studio renovation to make the switch at an unnamed date.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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