Washington, D.C. (January 9, 2008) -- Samsung this March will launch two Plasma HDTVs that can display 3-D images.

The company made the announcement this week at the Consumer Electronics Show. At a press conference yesterday, Samsung executives said the two sets would be 42-inch and 50-inch models.


3-D could be coming to your home.

Charles Park, who heads Samsung's Plasma unit, said the company is still working on the pricing for the 3-D HDTVs. However, he promised that the sets would not carry a "premium" -- meaning they would not be more expensive than a non-3D set.

The two Plasma sets will come with special 3-D goggles and software. To get the 3-D effect, users will have to install the software on a PC and then connect the HDTV to the computer.

Park said Samsung is working on a solution that would eliminate the need for the PC hookup.

The official said there are many 3-D video games available, but only about 10 3-D DVD movies. But Park added that the company is talking to the studios about creating more content.

Samsung is not saying that it believes that 3-D will be the next big thing. But Park said "it could be an attractive feature if it's handled right."

(See Swanni's Prediction on 3-D HDTV).

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Swanni (Phillip Swann) is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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