Sony to Focus On OLED & Crystal LED
(April 12, 2012)
-- Sony said today that it will reduce the number of products it
sells by a whopping 40 percent -- and it will focus more on new high-end
HDTV displays such as OLED and Crystal LED.
Sony's new CEO Kazuo Hirai made the disclosure today at a press
briefing in Japan, reports Verge.com. The announcement is part
of Sony's effort to turn around its troubled electronics
division which has fallen behind such companies as Samsung and
Vizio. The company also said it would lay off 10,000 employees
Sony first introduced the Crystal LED at January's Consumer
Electronics Show in Las Vegas.
The company says the set will use
six million LEDs (light emitting diodes) as the light source on
the front of the display. Consequently, Sony says, the set will
be capable of offering a "much higher contrast, wider color
range and super video image response times."
The return of the OLED set is a small surprise. Sony was one of
the first CE companies to experiment with the ultra-thin OLED
technology, even launching an 11-inch model at retail. However,
the company dropped the OLED line when it reportedly had
difficulty manufacturing larger-size screens with that
But now Sony says the OLED is back on line, which makes sense
considering that the set was a hit at CES. Both Samsung and LG
showcased 55-inch OLED models at the show.
The renewed emphasis on high-end HDTVs such as OLED and Crystal
LED is in keeping with Sony's historic policy of creating the
perception that it manufactured premium TVs. However, in recent
years, the company seemed to lose its focus, introducing a
number of middle-brow sets and offering sharp discounts on the
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