Sony: Blu-ray to Outsell DVD By 2011

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Sony: Blu-ray to Outsell DVD By 2011
Company executive says global sales will rise to 25 percent by year's end.
By Swanni

Washington, D.C. (August 1, 2008) -- A top Sony executive says global sales of Blu-ray high-def discs could pass standard-def DVDs as early as 2011.

That's according to an article by DigitTimes.

Tim Meade, Asia Pacific vice president for Sony Pictures Home Entertainment, explains that global sales of Blu-ray discs are expected to increase from nine percent in 2007 to 25 percent by the end of this year.

The rise in sales will be fueled by the introduction of more discs and lower-priced Blu-ray players. Meade adds that Blu-ray sales will reach 40 percent of overall global sales by 2011 and likely pass the SD DVD by 2011.

Sony, of course, is the leading booster of the Blu-ray high-def format, but Meade's comments are a barometer of how ambitious the company is when it comes to Blu-ray.

Meade said that global sales volume for Blu-ray players will rise from 7-10 percent in 2007 to 15 percent in 2008, according to DigiTimes.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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