The Holidays Are Coming!!
Sony Fesses Up On 3D TV
Washington, D.C. (October 8, 2012) --
TV makers continue to push 3D TV despite a lack of evidence that
consumers have any interest. But one top Sony executive has
finally acknowledged that fact publicly.
Speaking to Eurogamer.net, Fergal Gara, Sony Computer
Entertainment's UK chief, said "consumers decide how relevant
(3D) is. It's fair to say consumers have decided it's not huge
important at this time."
The Associated Press
reported this month that the number of 3D viewers in the U.S. is
so small that Nielsen is unable to effectively measure them. The
ratings service says the number is likely around 115,000.
And IHS Screen Digest says only two percent of TVs in the United
States are capable of displaying 3D programming, which
represents roughly 7 million out of the 331 million in U.S.
Gara notes that consumers are not interested in wearing 3D
glasses while watching television.
"In the home people tune in and tune out a bit, and doing that
with glasses on and glancing your tablet or pausing for a bit,
compared to the cinema experience which is a solely focused
experience, you there is a difference emerging there," he said.
He added that he does not have much hope that glasses-free 3D TV
is coming soon.
Gara's comments suggests that one TV maker finally understands
the difference between watching 3D at home and in the theaters,
which helps explains why 3D TV has been such a flop. However,
his comments makes this observer wonder why Sony continues to
make 3D sets.
|Swanni Sez has 10,000+