Sony Fesses Up On 3D TV

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Sony Fesses Up On 3D TV
By Swanni

Washington, D.C. (October 8, 2012) -- TV makers continue to push 3D TV despite a lack of evidence that consumers have any interest. But one top Sony executive has finally acknowledged that fact publicly.

Speaking to Eurogamer.net, Fergal Gara, Sony Computer Entertainment's UK chief, said "consumers decide how relevant (3D) is. It's fair to say consumers have decided it's not huge important at this time."

The Associated Press reported this month that the number of 3D viewers in the U.S. is so small that Nielsen is unable to effectively measure them. The ratings service says the number is likely around 115,000.

And IHS Screen Digest says only two percent of TVs in the United States are capable of displaying 3D programming, which represents roughly 7 million out of the 331 million in U.S. homes.

Gara notes that consumers are not interested in wearing 3D glasses while watching television.

"In the home people tune in and tune out a bit, and doing that with glasses on and glancing your tablet or pausing for a bit, compared to the cinema experience which is a solely focused experience, you there is a difference emerging there," he said.

He added that he does not have much hope that glasses-free 3D TV is coming soon.

Gara's comments suggests that one TV maker finally understands the difference between watching 3D at home and in the theaters, which helps explains why 3D TV has been such a flop. However, his comments makes this observer wonder why Sony continues to make 3D sets.

What do you think? Offer your comments below!

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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