If Sony does launch a line of low-cost 32-inch and 40-inch models, it will put pressure on its competitors to lower their costs as well, which could lead to a TV price war in 2010.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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