The player, model BDP-S350, is priced at $400, the company said in a press announcement released today.
At $400, the player is priced at roughly the same as Sony's first-generation model, the BDP-S300. Some analysts have speculated that Sony would drop the price on the first-generation player when the second-generation model was available. But there was no word today on a lower-priced BDP-S300.
The new player supports BonusView (picture-in-picture) and it's BD-Live ready, which means it will display new interactive features on Blu-ray discs.
Sony's new BDP-S350 Blu-ray player.
Sony says that the player's Ethernet port can also access firmware updates and Net-based ITV content. A firmware update enabling BD-Live is planned later this year.
The player also includes a 'quick start-up mode' which should improve its boot-up time to a few seconds, the company states.
"We leveraged our expertise in film production and digital technology to build a machine that movie fans would truly love," said Chris Fawcett, vice president of marketing for Sony Electronics. "An advanced Blu-ray Disc player like the BDP-S350 is a must for every HDTV owner because it delivers the ultimate video and sound quality, while unlocking features you can't find on DVD, downloads or video on demand."
To buy the new Sony Blu-ray player, click: Sony.
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