Sony: $399 Blu-ray Player; That's All, Folks
Company executive dismisses calls for lower prices.
By Swanni
“(The player will be) in the $399 range...I don’t expect it to go much lower than that," Glasgow said today, according to TWICE Magazine.
Glasgow made his comment today following an announcement from Wal-Mart that it will sell the Toshiba HD-A2 HD DVD player for $98 as a special pre "Black Friday" sale starting tomorrow.
Blu-ray and HD DVD are rival formats competing for the new high-def disc audience.
Amazon.com, Circuit City and Wal-Mart revealed late last month that they would sell the Toshiba HD-A2 HD DVD player for $198 during non-promotional periods.
At $198, the entry-level HD DVD player is now $300 less than the lowest-priced Blu-ray player, the Sony BDP-S300.
But Glasgow, whose company is the leading booster of the Blu-ray format, seemed unworried about the lower HD DVD prices.
He said consumers will choose Blu-ray over its high-def disc rival because there are more Blu-ray titles. Additionally, the Sony executive said Blu-ray outperforms HD DVD.
“Hopefully when all the (movie) titles reach the market this season and the beginning of 2008, (consumers) will see the (difference) in performance," Glasgow said, according to TWICE.
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