The Entertainment Merchants Association, a non-profit trade group, predicts that Blu-ray disc sales will reach $9.5 billion in 2012, up from $260 million in 2007.
The group adds that all home video spending will increase to $25.6 billion in that year, compared to $24 billion in 2007. The rise will be boosted by the growth of Blu-ray and the video game industry.
"Consumers remain enamored with DVD and video games even as they incorporate new forms of entertainment media into their consumption patterns," said Bo Andersen, President and CEO of EMA. "New generations of hardware and software, and alternative delivery channels, will ensure that home video and video games remain phenomenally popular entertainment options for the American public for years to come."
In other findings, EMA says Blockbuster accounted for 73 percent of the video rental business in 2007 with NetFlix and Blockbuster's online businesses capturing 25 percent. The remaining two percent came from kiosk rentals.
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