Washington, D.C.
(January 24, 2007)
-- The National Retail Federation says 2.5 million
Americans plan to buy a High-Definition TV to watch the
Super Bowl on February 4.
The group says 1.7 million consumers said they planned to buy a high-def set prior to last year's Super Bowl. This year's survey was conducted by BIGresearch.
"The interest in this year's Super Bowl is higher than in many other years so retailers have an opportunity to win big sales of electronics, team apparel, and food," said Phil Rist, BIGresearch's vice president.
Rist also notes that consumers this year are aware that high-def prices have fallen sharply over the last year.
"As the price of flat-screen televisions continues to decrease, they are becoming more affordable for average consumers, which is contributing to an increase in TV sales," he said.
The group says 1.7 million consumers said they planned to buy a high-def set prior to last year's Super Bowl. This year's survey was conducted by BIGresearch.
"The interest in this year's Super Bowl is higher than in many other years so retailers have an opportunity to win big sales of electronics, team apparel, and food," said Phil Rist, BIGresearch's vice president.
Rist also notes that consumers this year are aware that high-def prices have fallen sharply over the last year.
"As the price of flat-screen televisions continues to decrease, they are becoming more affordable for average consumers, which is contributing to an increase in TV sales," he said.
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However, some analysts said last week that retailers are not expected to offer significant discounts on high-def sets before the game. Most CE stores believe that they have already dropped prices enough.
The National Retail Federation report also said 1.3 million Americans planned to buy new furniture for the Super Bowl, including home entertainment centers.
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However, some analysts said last week that retailers are not expected to offer significant discounts on high-def sets before the game. Most CE stores believe that they have already dropped prices enough.
The National Retail Federation report also said 1.3 million Americans planned to buy new furniture for the Super Bowl, including home entertainment centers.