Washington, D.C. (December 28, 2008) --
Since the launch of the high-def disc in the spring of 2006, I have issued several predictions on how quickly it would grow and which format would be ultimately successful. I am happy to report that nearly all of my forecasts have come true.
For instance, I first said in October 2006 that the Sony-backed Blu-ray would defeat the Toshiba-supported HD DVD format. (Last February, Toshiba pulled the plug on HS DVD, ceding victory to Blu-ray.) And in December 2007, I predicted that Warner Bros. would surprise the industry by supporting Blu-ray over HD DVD in early 2008. (The studio made my prediction come true at the January 2008 Consumer Electronics Show.)
So, I thought you would find it interesting to hear my predictions for Blu-ray in 2009. And here's number four:
Toshiba Introduces a Blu-ray Player
Toshiba, the biggest booster of the HD DVD format, has stubbornly resisted calls to release its own Blu-ray player now that the format war is over. The company may be stubborn, but it's not dumb. With Blu-ray getting closer to reaching a mass audience, Toshiba will finally give in and join the party.
Look, however, for Toshiba to offer a player that's a little different than some other Blu-ray players. I'm not ready to say how different, but Toshiba will want to make a splash when it finally embraces the Blu-ray revolution.
More Predictions Coming!
Until then, also see:
Swanni Predicts: New Blu-ray Movies Will Average $20
Swanni Predicts: 8-10M Blu-ray Players Sold In 2009
Swanni Predicts: Blu-ray Players For $99
Swanni Predicts: Blu-ray In 2009
Swanni Predicts: NBC's Ratings Keep Falling Due to HD
Swanni Predicts: CBS to Promote Julie Chen At All Costs
Swanni Predicts: Home 3-D Fails In 2009
Comment on this article!
For instance, I first said in October 2006 that the Sony-backed Blu-ray would defeat the Toshiba-supported HD DVD format. (Last February, Toshiba pulled the plug on HS DVD, ceding victory to Blu-ray.) And in December 2007, I predicted that Warner Bros. would surprise the industry by supporting Blu-ray over HD DVD in early 2008. (The studio made my prediction come true at the January 2008 Consumer Electronics Show.)
So, I thought you would find it interesting to hear my predictions for Blu-ray in 2009. And here's number four:
Toshiba Introduces a Blu-ray Player
Toshiba, the biggest booster of the HD DVD format, has stubbornly resisted calls to release its own Blu-ray player now that the format war is over. The company may be stubborn, but it's not dumb. With Blu-ray getting closer to reaching a mass audience, Toshiba will finally give in and join the party.
Look, however, for Toshiba to offer a player that's a little different than some other Blu-ray players. I'm not ready to say how different, but Toshiba will want to make a splash when it finally embraces the Blu-ray revolution.
More Predictions Coming!
Until then, also see:
Swanni Predicts: New Blu-ray Movies Will Average $20
Swanni Predicts: 8-10M Blu-ray Players Sold In 2009
Swanni Predicts: Blu-ray Players For $99
Swanni Predicts: Blu-ray In 2009
Swanni Predicts: NBC's Ratings Keep Falling Due to HD
Swanni Predicts: CBS to Promote Julie Chen At All Costs
Swanni Predicts: Home 3-D Fails In 2009
Comment on this article!
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Phillip Swann is
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News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at swann@tvpredictions.com
or at 703-505-3064.
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