Swanni: 3 Ways Blu-Ray Can Win -- Sooner Than Later
The high-def guru says the high-def format war could still end in 2008.
By Allison Moore
HD Diva
But in a new video posted at this site, Phillip Swann, president of TVPredictions.com, says Sony and its fellow Blu-ray supporters could still win the war in the next 3-6 months if they do three things:
1. Lower Blu-ray player prices to $199 this holiday season.
With Blu-ray player prices now starting at $499, Swanni acknowledges that Sony and its Blu-ray partners would have to subsidize the lower cost.
"But if they want to win this thing, that's what they will have to do," he says in the video.
2. Release more classic movies on Blu-ray disc.
Swanni says the four major studios that are supporting Blu-ray exclusively are still holding back on releasing scores of classic films.
"Get those classic movies out this holiday season and give people a reason to buy that Blu-ray player," he says.
3. Offer "buckets of cash" to retailers to back Blu-ray exclusively this holiday season.
"Let them know that if they only carry Blu-ray products this holiday season, it will be worthwhile now and in the future," Swanni says.
To see Swanni's new video on how Blu-ray can still win, please click: Swanni.
Also see Swanni's "3 Ways HD DVD Can Survive" from last June.
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Swanni (Phillip Swann) is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
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TVPredictions.com
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technology.