Swanni: How HD DVD Can Survive

Washington, D.C. (June 18, 2007) -- Phillip Swann, president of TVPredictions.com, says that HD DVD, the high-def DVD format, is now a long-shot to survive in its battle against Blu-ray.

Swanni makes this assessment after today's news that Blockbuster will carry Blu-ray discs exclusively in about 1,450 stores nationwide.

However, in a new video posted at TVPredictions.com, Swanni offers three actions that HD DVD supporters can take to continue to compete in the high-def DVD category.

They are:

1. Make a similar Blockbuster deal with another video retailer, such as Hollywood Video, or an online rental site, such as NetFlix.

2. Persuade one of the four major Hollywood studios that now support Blu-ray exclusively to back HD DVD.

3. Lower the price of the entry-level Toshiba HD DVD player to $99. (It's now $299; Toshiba is the leading supporter of the HD DVD format.)

In the video, Swanni says HD DVD is a long-shot to survive unless it can pull off at least one of the three actions in the coming months.

To see Swanni's new video on HD DVD, click Swanni

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Click TVPredictions.com to see today's Swanni Sez.

© TVPredictions.com
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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology.