TiVo: Comcast to Expand DVR Service

Home

Reader Forum

HD Store
New:
HD Videos

About

News
TiVo: Comcast to Expand DVR Service
The company says the cable op will soon offer it in more cities.
By Swanni

Washington, D.C. (August 28, 2008) -- TiVo said yesterday that Comcast next month will "light up a full marketing campaign" for the company's DVR service, which includes both SD and HD recording features.

The campaign will include announcements of more cities where Comcast will offer TiVo, company CEO Tom Rogers said in an investors call following the release of TiVo's second quarter report.

Comcast has offered TiVo in New England for a few months, but Rogers said the cable operator recently added it to Connecticut. However, the executive said more cities will be announced in September.

During the investors call, Rogers said he recently spoke to a Comcast executive about TiVo's service who said the following:

"Refinements to optimize the product’s performance have been mostly completed, significantly improving the user experience. Importantly, we intend to light up a full marketing campaign around TiVo in September and upon this occurring, we will be announcing multiple additional markets to which TiVo will be rolled out through next year."

TiVo signed a software licensing deal with Comcast more than two years ago, but the cable op's rollout has been slow due to a variety of issues. The DVR service is counting heavily on Comcast to help boost its sagging subscriber numbers.

TiVo reported that it had 3.6 million subscribers at the end of the second quarter, compared to 4.2 million a year ago.

Rogers said Cox Cable is expected to launch TiVo in the New England market later this year.

Comment on this article!

______________________________________________________
_______________________________________________________

Click TVPredictions.com to see today's Swanni Sez.

© TVPredictions.com
______________________________________________________

Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology.

Daily E-Mail Newsletter!

Sign Up for Swanni Sez!
Delivered to your e-mail box.

* Email Address:

Swanni Sez has 10,000+ subscribers!
__________________________________

Search TV Predictions