For TiVo, the purchase would guarantee a reliable marketing and distribution partner for its DVR software. DIRECTV has agreed to license TiVo's software, but has been slow to roll out the service to its subscribers.

TiVo has struggled to generate new subscribers over the last several years, dropping nearly 50 percent of its subscriber base since 2006.

Zacks.com reports that no "concrete information" was available from either TiVo or DIRECTV on the rumor.

Panasonic 'Ultra-Fast Loading' Blu-ray Player: $127

Consumer Reports: 'Best Buys' For HDTVs

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