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Texas Instruments to Offer Mobile HDTV
Video can be transferred to high-def sets as well.
By Phillip Swann

Washington, D.C. (February 13, 2007) -- Texas Instruments says it will enable 720p High-Definition video next year on high-end mobile phones.

The company yesterday demonstrated what it calls the industry's first application processor to playback 720p high-def video for mobiles at the 3GSM World Congress in Barcelona, Spain.

If consumers are not interested in watching HDTV on small-screen mobile phones, TI says the 720p video can also be transferred to a projector of large-screen high-def set.

The first handhelds to include the new technology will be available in early 2008, the company said.

TI says a OMAP3430 application processor will give mobile owners direct access to personal video content stored in high-def formats. The 720p HD playback will display in 1280x720 pixels.
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The high-def mobile service could appeal to video game enthusiasts, says one analyst.

"As the wireless market continues to evolve, 3D graphics and high-end video will transform the mobile user experience through the availability of new content and services," says Mario Morales, an analyst with the research firm IDC. "Semiconductor platforms that provide these value-added features from the high end of the market, and also in the mainstream segments, stand to gain more momentum as consumers require a more compelling list of features like 720p video playback and OpenGL ES 2.0 advanced graphics, for a richer user experience on their new feature phones."

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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