Washington, D.C. (March 14, 2013) -
DIRECTV and LodgeNet are
teaming to provide the NFL Sunday Ticket to hotels and hospitals
starting with the 2013 season, the companies announced.
LodgeNet, which has filed for bankruptcy protection, has been a
longtime provider of programming to hotels in the United States.
The company did not reveal the pricing for the NFL Sunday Ticket
package but it would likely be offered in weekly packages rather
than for full seasons, considering the temporary nature of hotel
The companies did not say which hotels and hospitals will
feature the NFL Sunday Ticket, but LodgeNet serves more than 1.4
million hotel and hospital rooms in the U.S.
LodgeNet said in a press release that hotels would be offered
finance plans to upgrade to HDTV service if needed.
The companies said that other 'a la Carte' programming would be
offered, including some exclusive content, but they did not
"As partners, LodgeNet and DIRECTV will combine their
complementary resources to offer customers options not currently
available in the hospitality and healthcare markets" said
Richard Nanula, a principal with Colony Capital, which is in the
process of acquiring LodgeNet.