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TiVo Hints of New DIRECTV Deal
The company CEO says DIRECTV's new owners would be a 'positive."
By Phillip Swann
 
Washington, D.C. (June 5, 2007) -- TiVo CEO Tom Rogers yesterday suggested that DIRECTV might renew its marketing relationship when the satcaster is taken over by Liberty Media.

That's according to an article by Reuters.

For several years, DIRECTV marketed TiVo's Digital Video Recording service to its customers, helping TiVo amass roughly half of its 4.3 million subscriber base. DIRECTV-TiVo DVRs include both HD DVRs and standard-definition DVRs.

However, DIRECTV decided in 2005 to stop offering TiVo after Rupert Murdoch's News Corp. purchased control of the company. News Corp. owns a rival DVR service.

While TiVo continues to provide service for existing DIRECTV-TiVo subs, the lack of new satellite subs has dramatically slowed the company's growth.

Noting that Liberty Media will take control of DIRECTV later this year in a stock swap with News Corp., Rogers yesterday said that could be a "positive" for TiVo.

"Liberty is a company that has no ownership interests, now or after the DIRECTV closes, in a competing DVR, and that probably changes things," Rogers told a Deutsche Bank investor conference, according to Reuters.

Rogers even said he knows Liberty officials who are fans of his company's DVR.

"I look at that as a positive in terms of a change of ownership though that deal hasn't closed yet," he said.

Click to see Part Two of this article.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
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