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TiVo: Comcast Deal Behind Schedule
The cable operator will offer TiVo's HD and non-HD recording features.
By Swanni
 
Washington, D.C. (October 9, 2007) -- TiVo CEO Tom Rogers says Comcast's rollout of its recording services is a "little behind" schedule.

That's according to an article by Reuters.

Comcast was expected to begin offering TiVo's HD and non-HD DVR service to New England markets in August. The two companies announced the marketing partnership more than two years ago.

But Rogers said today that Comcast is still testing the TiVo software in employee homes. Reuters reports that the software has been added to Scientific-Atlanta cable set-tops.

Despite the delay, Rogers expressed optimism that Comcast would launch the service soon.

"We're waiting for word any time now that the first non-Comcast employee will begin to get the service," Rogers said today at an industry conference, according to Reuters.

Rogers added that the company's relationship with one-time marketing partner DIRECTV has "thawed" some. The satcaster two years ago dropped TiVo to use a different DVR, although the companies still provide service to existing DIRECTV-TiVo boxes.

There has been speculation that DIRECTV will begin marketing TiVo again later this year when Liberty Media takes ownership of the satellite service.


TiVo now has 4.2 million subscribers, but sub growth has fallen in recent months. Licensing deals with cable and satellite operators is regarded by most analysts as crucial to TiVo's future.

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Swanni (Phillip Swann) is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.


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