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News Digest
Samsung, Vizio Vie For LCD Sales Crown
TVPredictions.com

Washington, D.C. (August 19, 2010) -- Samsung has been a leader in selling LCD HDTVs for some time, but upstart Vizio is poised once again to challenge its crown in the U.S.

According to research firm iSuppli, Samsung captured a 19.7 percent U.S. market share of LCD HDTV sales in the second quarter of 2010, compared to 18.9 percent for Vizio. The data was reported by Home Media Magazine.

Vizio's shipment totals jumped 30.8 percent in the second quarter, from 1.07 million to 1.39 million. Samsung's shipments increased 26 percent.

 “Leadership in the world’s largest television market — the United States — represents the marquee position for global LCD HDTV brands,” said iSuppli analyst Riddhi Patel. “Because of this, companies are competing intensely to secure every point of market share, with the most closely fought battle occurring between South Korea’s Samsung and U.S.-based Vizio."

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While Samsung still dominates in overall flat-screen sales (it makes Plasma and LCD), Vizio has provided a serious challenge in the LCD category. Vizio was the leading seller of LCD TVs in 2009 in the U.S., according to iSuppli, with Samsung second.

Sony (10.9 percent; finished third), LG (8.8 percent, fourth) and Sanyo (6.9 percent, fifth) trailed the top two LCD sellers in this year's second quarter.

iSuppli reported that U.S. LCD HDTV shipments rose 12.8 percent in the second quarter, compared to this year's first quarter.



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 Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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