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Toshiba Launches 1080p HD-DVD Player
New set-top retails for $499.
By Phillip Swann
 
Washington, D.C. (April 12, 2007) -- Toshiba yesterday said it has begun shipping its new HD-DVD player that can display high-def movies in 1080p.

The HD-A20 retails for $499, which is roughly $500 less than the suggested retail price for rival Blu-ray players. (Note: Both Blu-ray and HD-DVD players can be purchased for less online.)

However, until this year, Toshiba players have not been able to display HDTV DVDs in 1080p. The company hopes the lower price on its new 1080p player will appeal to high-def enthusiasts who are demanding the highest resolution possible. (Toshiba's first 1080p player, the HD-XA2, which began shipping in January, costs $799.)

Sony says it will introduce a Blu-ray player for $599 this summer. Blu-ray players can display 1080p HD video.
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The Blu-ray vs. HD-DVD high-def format war will soon enter its second year with no clear winner in view. However, Blu-ray titles have outsold HD-DVD discs by a 2-1 margin since January, according to Nielsen Video Scan. The development has led some to speculate that Blu-ray could be pulling away.

But Toshiba said yesterday that more than 70 new HD-DVD titles will be released between now and July, which will fuel greater interest in the format.

Toshiba's HD-A20 can also "upconvert" standard DVDs to near HD quality using a HDMI cable.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
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