The HD-A20 retails for $499, which is roughly $500 less than the suggested retail price for rival Blu-ray players. (Note: Both Blu-ray and HD-DVD players can be purchased for less online.)
However, until this year, Toshiba players have not been able to display HDTV DVDs in 1080p. The company hopes the lower price on its new 1080p player will appeal to high-def enthusiasts who are demanding the highest resolution possible. (Toshiba's first 1080p player, the HD-XA2, which began shipping in January, costs $799.)
Sony says it will introduce a Blu-ray player for $599 this summer. Blu-ray players can display 1080p HD video.
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But Toshiba said yesterday that more than 70 new HD-DVD titles will be released between now and July, which will fuel greater interest in the format.
Toshiba's HD-A20 can also "upconvert" standard DVDs to near HD quality using a HDMI cable.
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