News
HD DVD Claims Lead In Player Sales
The format's leading booster cites new research.
By Swanni
The company, which makes HD DVD players and is the leading supporter of the high-def disc format, is basing that claim on new research from NPD Group, according to Video Business.
Toshiba says HD DVD players began outselling Blu-ray set-tops in mid-September after several weeks of victories for Blu-ray.
Blu-ray sales rose during the summer, most industry observers agree, after Sony dropped the price of its entry-level player to $499. Toshiba's entry-level HD DVD player costs $299.
“When new models hit stores there will be a surge in demand. There were some weeks where we lagged,” Jodi Sally, Toshiba's vice president of marketing, said yesterday at a DVD Forum conference, according to Video Business. “But overall HD DVD continues to dominate.”
Sally says standalone HD DVD players now generate 53 percent of sales in the high-def disc category, with Blu-ray getting 44 percent and dual format players receiving 3 percent.
Sally did not reveal individual unit sales for the two high-def formats.
However, the statistics do not include Sony's PlayStation 3, which has a Blu-ray player inside. If PS3's nearly two million unit sales were included, Blu-ray would have a wide advantage over HD DVD.
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