According to Video Business, Toshiba says the rebate has increased sales of the high-def disc player by as much as tenfold at some retailers.
“We’re thrilled to see that consumers are, by far, choosing Toshiba’s HD DVD players as their source for high-definition,” says Jodi Sally, vice president of marketing for Toshiba.
At Amazon.com, the Toshiba HD-A2 HD DVD player is now ranked #16 in overall electronics sales. Yesterday, TVPredictions.com reported that Amazon was selling the player for just $242, but a strong demand caused the e-commerce site to raise the price back to $299.
Toshiba's one-month $100 instant rebate is good until June 16, but many industry observers are predicting a price war between HD DVD and its rival, Blu-ray. Panasonic this month announced the launch of a $599 Blu-ray player and Sony is scheduled to issue a $599 Blu-ray player this summer.
The two high-def formats are locked in an intense battle for the new high-def disc audience. Many industry officials, particularly retailers, are urging an end to the format war, saying it's confusing consumers. Consequently, they say, high-def player and title sales are well below what they should be.
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Phillip Swann is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at swann@tvpredictions.com
or at 703-505-3064.
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