“We let our stores opt in (for midnight openings) for various new releases,” a Best Buy spokesman said.

Home Media also reports that those midnight shoppers are likely to find the Blu-ray Transformers 2 discounted by $3 and the DVD cut by $2.  The pre-order price for the Blu-ray edition is now $24.99; the DVD can be ordered for as low as $16.99 at Best Buy's web site.

Click TVPredictions.com to see today's Swanni Sez.

© TVPredictions.com
______________________________________________________

Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology.