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News Digest
TiVo Keeps Losing Subs
TVPredictions.com

Washington, D.C. (August 26, 2010) -- TiVo announced yesterday that it lost another 125,000 subscribers in the second quarter.

The DVR service reported that it had 2.4 million subscribers at the end of the second quarter, compared to 3 million at the end of last year's second quarter.

TiVo reported in May that it had 2.5 million subscribers at the end of the first quarter, a 100,000 decrease from the end of the fourth quarter of 2009.

The decline suggests that the DVR company seems incapable of maintaining its subscriber base. TiVo reported having 4.3 million subscribers in 2006, but the sub numbers have been dropping steadily ever since due to increased competition from satellite and cable DVR services.

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The company has attempted to revitalize its subscription effort by signing licensing deals with DIRECTV, Comcast and Cox. However, the rollout of those services have been delayed by various issues, including software glitches.

TiVo said yesterday that it 'hopes' to introduce a DIRECTV HD DVR by year's end.

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 Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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