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Plasma TV Sales Beating Expectations
By Swanni

Washington, D.C. (June 23, 2011) -- In the first quarter of 2011, Plasma TV sales were up 5.5 percent while LCD TV sales were down 3.5 percent, according to the Consumer Electronics Association, as reported by Twice Magazine.

The CEA projects that overall TV sales will fall about 3.5 percent in 2011. To date, Shawn DuBravac, the CEA's chief economist, says LCD sets are representing about 28 percent of all sales, about the same as Plasma.

The trade group for CE companies said tablet PCs and digital cameras are also doing better than expected.

Twice reports that the CEA projected last January that LCD sales would fall about 3.5 percent this year, which matches the actual sales figures for the first quarter. But the CEA predicted that Plasma sales would grow 4.6 percent while they have actually risen 5.5 percent.

Plasma's sales numbers are particularly impressive considering that many consumers are opting not to buy big-ticket items due to the sluggish economy.

Swanni Predicted It!

Why is Plasma doing better? Here's an excerpt from Swanni's 2011 Predictions:

"The LCD has been tops in overall set sales for a few years now, easily defeating rival Plasma. However, in 2010, we started to see the gap narrow as more people came to realize that Plasma's picture is (generally) better than the LCD picture. Additionally, Plasma makers lowered their prices, making the set even more attractive to recession-weary shoppers. Look for Plasma's momentum to continue in 2011 -- and the model may even start to threaten LCD as the number one TV category."

-- Swanni, December 29, 2010

The CEA also said 3DTV sales should hit 3.3 million in 2011; only about 1.1 million 3DTV sets were sold in 2010.

The trade group said Internet TV set sales could reach 6.3 million, up from the CEA's prediction of 5.2 million.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

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