Plasma TV Sales Beating Expectations
Washington, D.C. (June 23, 2011)
In the first quarter of 2011, Plasma TV sales were up 5.5
percent while LCD TV sales were down 3.5 percent, according to
the Consumer Electronics Association, as reported by Twice
The CEA projects that overall TV sales will fall about 3.5
percent in 2011. To date, Shawn DuBravac, the CEA's chief
economist, says LCD sets are representing about 28 percent of
all sales, about the same as Plasma.
The trade group for CE companies said tablet PCs and digital
cameras are also doing better than expected.
Twice reports that the CEA projected last January that LCD sales
would fall about 3.5 percent this year, which matches the actual
sales figures for the first quarter. But the CEA predicted that
Plasma sales would grow 4.6 percent while they have actually
risen 5.5 percent.
Plasma's sales numbers are particularly impressive considering
that many consumers are opting not to buy big-ticket items due
to the sluggish economy.
Why is Plasma doing
better? Here's an excerpt from Swanni's 2011 Predictions:
"The LCD has been tops in overall set sales for a few years now,
easily defeating rival Plasma. However, in 2010, we started to
see the gap narrow as more people came to realize that Plasma's
picture is (generally) better than the LCD picture.
Additionally, Plasma makers lowered their prices, making the set
even more attractive to recession-weary shoppers. Look for
Plasma's momentum to continue in 2011 -- and the model may even
start to threaten LCD as the number one TV category."
-- Swanni, December 29, 2010
The CEA also said 3DTV sales
should hit 3.3 million in 2011; only about 1.1 million 3DTV sets
were sold in 2010.
The trade group said Internet TV set sales could reach 6.3
million, up from the CEA's prediction of 5.2 million.
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to see today's Swanni Sez.
Phillip Swann is president and publisher of TVPredictions.com.
He has been quoted in dozens of publications and broadcast
outlets, including CNN, Fox News, Inside Edition, The New York
Times, The Washington Post, The Chicago Tribune, The Financial
Times, The Associated Press and The Hollywood Reporter. He can
be reached at firstname.lastname@example.org
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