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Time Warner: We Have 63 HD Channels
The cable operator adds more high-def channels in San Antonio.
Washington, D.C. (June 13, 2008) -- Time Warner Cable says it now offers 63 High-Definition channels in the San Antonio, Texas market.

That's according to an article by BizJournals.com.

The cable operator yesterday added Disney Channel HD and ABC Family HD to its San Antonio high-def lineup. The additions brought TW's overall HD channel total to 63, which would place it number three behind DIRECTV (95) and Dish Network (81) among all TV providers.

However, Time Warner's high-def lineup varies by market with some local systems such as Los Angeles getting fewer than 30 HD channels. The cable operator says it's upgrading each local system as rapidly as possible to enable more high-def services.

But the gap between one market and another illustrates the difficulty that cable operators have in competing for the growing high-def audience.

Because they are national, satellite TV services offer the same number of national HD channels in each city, which allows it to run national advertising campaigns promoting its high-def channel count.

But a cable operator such as Time Warner has to be careful about saying how many HD channels it offers because it could be seen as deceptive advertising in a market that gets fewer high-def networks.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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