Twitter: Home of the TV Spoiler
(June 5, 2012)
-- Okay, I'm not going to spoil it for you;
well, not entirely. But I do have to tell you something for the
purpose of this article:
In last Sunday's episode of Mad Men,
a character dies.
I know this not because I have watched the episode. I know it
because I use Twitter, the 140-character spewing feed of
insights and trivialities from the famous and the anonymous.
For some reason, your average Tweep (Twerp actually seems like a
better word here) feels compelled to tell the world about what
he or she just witnessed on television. If you're watching the
show at the same time, that can be pretty interesting. What your
tweepy friend has to say can often be enlightening and
informative and enhance your enjoyment of the program.
But if you haven't watched the show yet -- but are planning to
do so later on your trusty DVR -- the real-time divulging of
crucial plot facts can trigger a violent reaction on par with
anything Mike Tyson has ever manifested. You want to reach into
your Twitter Time Line and pull out the larynx of the offending
It also doesn't help that our nation of Tweeps continue to
pepper their followers with more revelations in the days
following the original airing. So if you think you're being
clever by not looking at Twitter for the first 24 hours after
the show airs, you're not. You're actually screwed and destined
to never enjoy the show the way you were meant to. That is,
unless you like to know everything about a program before
actually watching it.
So who are these spoil sports of the spoilers?
They run the gamut from A to Z, depending upon the show. But
let's look at some of the guilty parties who spoiled Sunday's
Mad Men, for me at least.
Just today, CNBC anchor Carl Quintanilla (@carlquintanilla)
tweeted: "Killing (character name) was the most agonizing thing
we've ever done," quoting two Mad Men writers.
Thanks so much for that, Carl.
@TheDaily -- Rupert Murdoch's iPad magazine -- chipped in with
this: "He met his end on Mad Men, but (character name) hints to
us that Peggy might be leaving with him."
Michelle Ruiz, a reporter at @TheDaily, tweeted: "(Character)
hints that Peggy is just as dead to Mad Men as he is."
Thanks Rupe and Michelle. It's a 'Daily' Double.
And that's just a sampling. During the show itself, the Twitter
universe was overflowing with tweets revealing who died, how he
died, and what he did before he died.
Tweeps, I realize that many of you view Twitter as an extension
of your conscious thought, almost a stream of consciousness at
times. But in the future, please give some consideration to your
fellow tweeps and keep the spoilers to yourself. Certainly you
have the creative powers to comment on a show without revealing
everything about it.
Social media has done wonders to bring people together. But it's
time that some practitioners of social media remember a few things
about social etiquette.
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